Money can't always buy you love ...
Rachel Weiner sums it up (below) at the Washington Post politics blog.
Posted by Rachel Weiner at 12:11 PM ET, 01/20/2012
If former Massachusetts governor Mitt Romney loses South Carolina Saturday night, it will be a very expensive loss.
From Jan. 16 through the Saturday primary, he and his super PAC supporters have spent more than any two of his rivals combined, according to a Republican media buyer.
[JW: Not exactly. According to the figures below, the pro-Gingrich and pro-Paul spending adds up to just slightly more than the pro-Romney spending. But the basic point holds. And whereas Gingrich concentrated most of his fire on Romney, the Ron Paul ads trashed Gingrich as well as Romney and Santorum.]
In Iowa, a deluge of ads from the pro-Romney super PAC Restore Our Future buried former House speaker Newt Gingrich. In the Palmetto State, Gingrich is fighting back, thanks to a huge boost from his own super PAC supporters.
Romney also has more rivals to contend with in the south. In Iowa he was focused almost exclusively on Gingrich; now former Pennsylvania senator Rick Santorum has emerged as a serious rival and another big ad spender.
SOUTH CAROLINA AD SPENDING, Jan. 16 to Jan 21:
* Mitt Romney $858,155 + Restore Our Future $1,238,482 + Citizens for a Working America $202,642 = $2,299,279
* Newt Gingrich $337,763 + Winning Our Future $856,220 = $1,193,983
* Rick Santorum $667,810 + Red White and Blue Fund $406,447 = $1,074,257
* Ron Paul $984,538 + Santa Rita PAC $150,992 = $1,135,530
* Rick Perry $102,450 + Make Us Great Again $97,851 = $200,301